# 2023-2025 BMW 740i xDrive The 740i xDrive represents BMW's executive sedan, powered by a turbocharged 3.0-liter inline-six producing 375 horsepower with standard all-wheel drive. Reviewers praise its sublime ride quality, cutting-edge technology including curved displays and automated driving features, and refined powerplant that balances performance with efficiency. The 7 Series is famous for showcasing BMW's latest innovations—though sometimes controversially, like its polarizing split-headlight design and massive kidney grilles. Critics note the overwhelming tech interface can distract from driving engagement, marking a shift toward luxury over sportiness compared to previous generations. It's ideally suited for executives and luxury buyers prioritizing rear-seat comfort, technology, and prestige over driving dynamics. The spacious cabin excels for chauffeur duty or business travel, competing directly with the Mercedes S-Class and Audi A8 in the full-size luxury segment.
The 2023-2025 BMW 740i xDrive has premium maintenance costs including expensive brake replacements and complex all-wheel-drive servicing. Insurance rates are high due to luxury classification and advanced technology. Requires premium fuel. Too new for long-term reliability data, but BMW's recent turbo inline-six engines have shown improved dependability versus previous generations.
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