# 1995-2001 BMW 728i The BMW 728i served as the entry point to the E38 7 Series, BMW's flagship sedan renowned for introducing advanced technology like GPS navigation and xenon headlights. Powered by a 2.8-liter inline-six producing 193 hp, it offered refined luxury rather than sports-sedan thrills. Reviewers praise the E38's timeless design, solid build quality, and exceptional ride comfort, though the 728i is criticized for feeling underpowered compared to its larger siblings. It's famous for being the preferred vehicle of James Bond in *Tomorrow Never Dies* and for its advanced electronics—which are now infamous for expensive failures. Today, the 728i suits budget-conscious enthusiasts seeking German luxury at accessible prices. It's ideal for those who prioritize comfort and style over performance, though prospective buyers should budget for significant maintenance, particularly electrical repairs and cooling system issues.
The E38 728i features BMW's inline-6 engine, generally more reliable than V8/V12 variants. However, expect higher-than-average costs for aging luxury components: electronics failures (pixel issues, window regulators), cooling system replacements, and suspension wear. Parts are expensive but less than larger E38 models. Insurance is moderate for its class. DIY maintenance significantly reduces costs.
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