728i (1979-1986)

Can you afford a 1979-1986 BMW 7 Series 728i in 2025?

# 1979-1986 BMW 728i The BMW 728i represented the entry point into BMW's flagship 7 Series (E23 generation), pairing understated luxury with the brand's characteristic sporting dynamics. Powered by a 2.8-liter inline-six producing around 184 horsepower, it offered smooth performance if not electrifying acceleration. Period reviewers praised its balanced handling and build quality, though some criticized it for being less opulent than Mercedes-Benz rivals. The E23 pioneered onboard computer systems and established BMW's "ultimate driving machine" credentials in the luxury segment. Today, enthusiasts appreciate well-maintained examples for their analog driving experience and timeless Marcello Gandini-influenced design. However, these cars demand knowledgeable ownership due to aging electronics and parts scarcity. **Best suited for:** Classic BMW collectors seeking an affordable entry into 7 Series ownership, weekend driving enthusiasts who appreciate 1980s German engineering.

The BMW 728i (E23) requires expensive specialist maintenance for its complex M30 engine and aging fuel injection system. Parts are increasingly scarce and costly, requiring imports from Europe. Rust is a major concern requiring preventative treatment. Insurance is typically reasonable as a classic car. These models demand dedicated BMW mechanic expertise, making routine service more expensive than typical 1980s vehicles.

Price Range

$8,000 - $20,000

Market price for 2025

Estimated Annual Costs

Insurance:$800

Maintenance:$2,800

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