728 (1977-1979)

Can you afford a 1977-1979 BMW 7 Series 728 in 2025?

# 1977-1979 BMW 728 The BMW 728 was the entry-level variant of the first-generation 7 Series (E23), BMW's flagship luxury sedan introduced to compete with Mercedes-Benz S-Class. Powered by a 2.8-liter M30 inline-six producing around 170 horsepower, it offered refined performance with characteristic BMW smoothness. Period reviews praised its balanced handling, superior driving dynamics compared to rivals, and elegant Marcello Gandini-influenced styling. However, critics noted modest equipment levels for a luxury car and some build quality inconsistencies. The 728 is famous for establishing BMW's modern luxury sedan credentials and featuring early electronic innovations. It's somewhat infamous for rust susceptibility and electrical gremlins. **Today's Context:** Best suited for classic car enthusiasts seeking an affordable entry into vintage BMW collecting. Its parts availability, classic styling, and engaging driving experience appeal to purists, though maintenance demands patience and mechanical sympathy.

The 1977-1979 BMW 728 (E23 chassis) features relatively simple M30 inline-six engine known for durability. However, parts are increasingly scarce and expensive, especially body panels and interior trim. Rust remediation is costly. Fuel injection system requires specialist knowledge. Insurance is typically moderate for a classic car. DIY maintenance helps control costs.

Price Range

$8,000 - $18,000

Market price for 2025

Estimated Annual Costs

Insurance:$600

Maintenance:$2,800

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